Cut through the digital noise

UX/UI strategy

 
 

…equal parts form and function…

 

Great UX isn’t just about aesthetics—it’s about making users stick around, engage, and, ultimately, convert. I help businesses sharpen their UX game by delivering insights, research, and strategies that make every interaction count.

What I Do:

  • Decode user behaviour to drive better design

  • Deliver customer insights that translate into business wins

  • Upgrade and refine UX design for maximum impact

  • Balance UX budgets with financial goals in mind

  • Build content strategies that amplify product success

  • Test and tweak user interfaces to ensure seamless interactions

 
 

Tools & Methods

I believe research shouldn’t be locked behind a UX department. Everyone in your business should have access to insights that drive success. That’s why I’ve developed:

  • Quality Experience Score (QX Score): Benchmark your UX against competitors

  • Field Studies: Get real, bias-free insights into how customers engage

  • AB & Multivariate Testing Frameworks: A structured approach to evaluating design impact.

The UX Evolution & Core Actions

A structured approach turns UX from a nice-to-have into a business powerhouse. Here’s how I implement and embed UX within an organisation—step by step, action by action.

The UX journey follows five stages:

  1. Interested – Dipping a toe into UX

  2. Invested – Putting some skin in the game

  3. Committed – Fully onboard with UX

  4. Engaged – The whole business buys in

  5. Embedded – UX becomes second nature

And four game-changing actions:

  • Repair – Fix what’s broken

  • Standardise – Get consistency right

  • Optimise – Make what works even better

  • Differentiate – Stand out from the crowd

Featured Work

Expondo – UX/UI Strategy & Implementation

Transforming UX from an afterthought to a strategic priority. I spearheaded UX strategy and process development across the entire organisation, introducing research methods that put customer insights at the heart of decision-making. Key initiatives included:

  • Developing competitor benchmarking tools for UX performance

  • Implementing structured customer interviews and field studies

  • Establishing knowledge-sharing practices to ensure research insights informed all levels of the business.

Within 12 months, expondo evolved from being 'interested' in UX—without resources or budget—to a 'committed' company with executive buy-in, dedicated personnel, and a customer-centric approach shaping every project.

www.expondo.co.uk