UX/I Strategy Creative Direction Team Development
Freelance designer + marketer
 

about

 
 

OH HI THERE, IT’s nice to meet you…

 

For over 15 years, I’ve been at the intersection of UX, digital transformation, and brand strategy, helping businesses create customer-first experiences that drive engagement, growth, and innovation. From startups to global brands, I’ve worked with companies like expondo, BMW, printed.com, John Lewis, Virgin Atlantic, and Lacoste, leading projects that embed UX strategy, creative direction, and data-driven decision-making at the heart of digital products.

Beyond consulting, I’m a keynote speaker and industry thought leader, sharing insights on UX, brand storytelling, and digital transformation at WebSummit, Women in Product, and Women in Tech. Whether guiding businesses through digital transformation, mentoring high-performing teams, or optimising customer experiences, my approach is always strategic, collaborative, and built for impact.

 
 
 
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Emmantics = Emma + Semantics

Semantics focuses on the relationship between words and symbols. It’s our interpretation of this relationship that forms the foundation of communication.

 
 
 
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ABOUT ME

 

Aussie born and bred, with a lust for adventure that has taken me around the world. When I’m not designing, marketing or thinking about those things, you can find me in the mountains with my feet strapped to my snowboard and my heart full! I adore anything creative – I am a baker, yogi, writer and candlestick maker – just kidding, but I would give it a try!