about
OH HI THERE, IT’s nice to meet you…
For over 15 years, I’ve been at the intersection of UX, digital transformation, and brand strategy, helping businesses create customer-first experiences that drive engagement, growth, and innovation. From startups to global brands, I’ve worked with companies like expondo, BMW, printed.com, John Lewis, Virgin Atlantic, and Lacoste, leading projects that embed UX strategy, creative direction, and data-driven decision-making at the heart of digital products.
Beyond consulting, I’m a keynote speaker and industry thought leader, sharing insights on UX, brand storytelling, and digital transformation at WebSummit, Women in Product, and Women in Tech. Whether guiding businesses through digital transformation, mentoring high-performing teams, or optimising customer experiences, my approach is always strategic, collaborative, and built for impact.