RESULTS

Great design and UX don’t just look good—they deliver measurable impact. My work helps businesses increase engagement, streamline processes, and boost conversions by making user experience a core strategic priority. This section will highlight case studies demonstrating how UX, design, and strategic changes have transformed businesses.

expondo: UX/UI Strategy and implementation

Transforming UX from an afterthought to a strategic priority. I spearheaded UX strategy and process development across the entire organisation, introducing research methods that put customer insights at the heart of decision-making. Key initiatives included:

• Developing competitor benchmarking tools for UX performance.

• Implementing structured customer interviews and field studies.

• Establishing knowledge-sharing practices to ensure research insights informed all levels of the business.

Within 12 months, expondo evolved from being 'interested' in UX—without resources or budget—to a 'committed' company with executive buy-in, dedicated personnel, and a customer-centric approach shaping every project.

JACKS: CReative direction, ux/ui implementation

Leading Jacks’ digital transformation, I defined the UX strategy and creative direction, ensuring a seamless, customer-focused experience. Key initiatives included:

• Conducted in-depth research to establish user needs

• Collaborated with third parties to integrate booking and CRM solutions

• Directed all content, including photography and videography

• Implemented Google Analytics for performance insights.

Within six months, Jacks shifted from relying on word-of-mouth and in-resort print media to digital communications as the primary channel for customer engagement. Online reservations streamlined restaurant operations while providing valuable data and insights into booking flow, enhancing service efficiency and strategic planning.

Citroën: UX/UI Consulting

Enhancing Citroën’s digital marketing capabilities through strategic UX. I led the UX research strategy for developing website components that supported marketing campaigns, including landing pages and dynamic traffic-driven elements. Key initiatives included:

• Consulted with internal teams to establish research goals

• Analysed insights

• Provided recommendations for UI design, CRM integration, and continuous optimisation.

BMW: UX Strategy

Driving digital transformation in the automotive sector. I consulted on developing a B2B online quote system, enabling BMW dealerships to provide trade-in and sales quotes to third-party marketplaces. Key initiatives included:

• Developing a user research strategy and research guidelines

• Consulting with the internal UX team to implement insights into UI design and CRM integration.

This initiative streamlined processes and improved dealership engagement. Within 12 months BMW increased their automotive marketplace partnerships by 16%.

Copiña: photo and video direction

Bringing the Copiña brand to life through compelling visual storytelling. I led the creative direction for a cocktail video series and accompanying photoshoot, capturing the artistry of the bartenders, the premium quality of ingredients, and the brand’s unique position in the French Alps. Key initiatives included:

• Storyboarding and pitching the concept to leadership

• Sourcing and directing photographers, videographers, and musicians

• Coordinating with venue staff and managing production logistics

• Art directing the shoot and consulting on post-editing to achieve the right aesthetic.

The final content positioned Copiña as a serious contender in the global bar industry, gaining recognition from Michelin and World’s 50 Best Bars. With this strategic content, Copiña is on track to reach its goal of becoming a world-renowned bar within two years.

Watch the cocktail videos

CBRE: creative direction

Advising on the alignment of CBRE’s UK branding with its American identity, I developed a strategic creative direction that refined the brand for a UK audience while maintaining global cohesion. Leveraging existing US guidelines, I shaped a corporate identity that balanced market relevance with brand integrity—introducing a tailored colour palette, in-situ imagery, and bold messaging to create a compelling and impactful visual presence.