Marketing made tangible

Creative direction

 
 

…hey good lookin’…

 

Great brands don’t just look good—they tell a story, create connections, and leave a lasting impression. I help businesses define and refine their visual identity, ensuring every creative decision aligns with their audience, brand values, and business goals. From concept to execution, I bring clarity, direction, and strategy to every stage of the creative process.

What I Do:

  • Uncover what truly resonates – Define the brand’s creative vision based on strategy and audience insights

  • Collaborate with designers, developers and strategists – Align teams for seamless execution

  • Manage budgets and streamline creative costs – Deliver high-impact results without unnecessary spend

 
 
 
Emma brought our ideas to life. From the initial concept to a strong brand identity she delivered exactly what we were looking for.
— Neil Fox - Creative Director, Musicplode Media
 

 

featured work

copiña – photo and video direction

Bringing the Copiña brand to life through compelling visual storytelling. I led the creative direction for a cocktail video series and accompanying photoshoot, capturing the artistry of the bartenders, the premium quality of ingredients, and the brand’s unique position in the French Alps. Key initiatives included:

  • Storyboarding and pitching the concept to leadership

  • Sourcing and directing photographers, videographers, and musicians

  • Coordinating with venue staff and managing production logistics

  • Art directing the shoot and consulting on post-editing to achieve the right aesthetic.

The final content positioned Copiña as a serious contender in the global bar industry, gaining recognition from Michelin and World’s 50 Best Bars. With this strategic content, Copiña is on track to reach its goal of becoming a world-renowned bar within two years.

www.copina.fr/behind-the-bar