Marketing made tangible

Creative direction

…hey good lookin’…

I help brands craft a visual language that makes an impact, resonates with their audience, and delivers results.

What I Do:

Get to the root of what clients actually need
Create prototypes and design mock-ups
Source the right materials, samples, and props
Work alongside creatives, developers, and strategists
Manage budgets and keep creative costs on track

CBRE – UK and EU Brand Guidelines

Copiña – Cocktail Photoshoot Direction

Olivia & Madeline London – Packaging design

Juniper – Global Brand Guidelines

Virgin Atlantic – Brand Guidelines

TrustedLand – Corporate Brand Guidelines

“Through proactive and creative input Emma grows our brand awareness and has helped TOD evolve into London’s creative production partner. ”

— Andy Davis - Managing Director, Tod

featured work

copiña – photo and video direction

Bringing the Copiña brand to life through compelling visual storytelling. I led the creative direction for a cocktail video series and accompanying photoshoot, capturing the artistry of the bartenders, the premium quality of ingredients, and the brand’s unique position in the French Alps. Key initiatives included:

Storyboarding and pitching the concept to leadership
Sourcing and directing photographers, videographers, and musicians
Coordinating with venue staff and managing production logistics
Art directing the shoot and consulting on post-editing to achieve the right aesthetic.

The final content positioned Copiña as a serious contender in the global bar industry, gaining recognition from Michelin and World’s 50 Best Bars. With this strategic content, Copiña is on track to reach its goal of becoming a world-renowned bar within two years.