Marketing made tangible
Creative direction
…hey good lookin’…
Great brands don’t just look good—they tell a story, create connections, and leave a lasting impression. I help businesses define and refine their visual identity, ensuring every creative decision aligns with their audience, brand values, and business goals. From concept to execution, I bring clarity, direction, and strategy to every stage of the creative process.
What I Do:
Uncover what truly resonates – Define the brand’s creative vision based on strategy and audience insights
Collaborate with designers, developers and strategists – Align teams for seamless execution
Manage budgets and streamline creative costs – Deliver high-impact results without unnecessary spend
“Emma brought our ideas to life. From the initial concept to a strong brand identity she delivered exactly what we were looking for. ”
featured work
copiña – photo and video direction
Bringing the Copiña brand to life through compelling visual storytelling. I led the creative direction for a cocktail video series and accompanying photoshoot, capturing the artistry of the bartenders, the premium quality of ingredients, and the brand’s unique position in the French Alps. Key initiatives included:
Storyboarding and pitching the concept to leadership
Sourcing and directing photographers, videographers, and musicians
Coordinating with venue staff and managing production logistics
Art directing the shoot and consulting on post-editing to achieve the right aesthetic.
The final content positioned Copiña as a serious contender in the global bar industry, gaining recognition from Michelin and World’s 50 Best Bars. With this strategic content, Copiña is on track to reach its goal of becoming a world-renowned bar within two years.