Digital Print Strategy Direction
Freelance designer + marketer
 
 

results

The Emmantics approach to design + marketing is one that works. That’s because I have an understanding of the balance between function + aesthetics, whilst maintaining respect for each unique business + the challenges they face – I’m not afraid to get all up in your world to deliver some awesome design + marketing.

 
 

London South Bank University - Email platform

LSBU required an email platform for internal communications that would reach 250k people per day. The project involved managing the integration, developing a training programme for staff, designing + building email templates.

JACKS - Website design + CMS IMPLementation

Emmantics created a brand-new website for a French-based bar/restaurant, Jacks. The website includes a CMS, online ordering + customer service chat. The website is the main place for customers to view the restaurant menu, which helped to reduce the printing of paper menus – lowering print costs + respecting the companies environmental impact goals.

Citroen - landing page design

The project required an email campaign to direct traffic to a dedicated Citroen landing page to increase test drive bookings. The responsive design was A/B tested, then optimised to maximise results.

  • 54% increase in bookings over a 3-month period.

Tod - Email and Direct mail campaign

This monthly cross-channel campaign is used for acquisition + retention. It contains an email + a print publication that showcase the products + services offered by London-based printer, Tod.

  • 30% of new business comes from this campaign

Cart Assist - Email marketing

  • 4% email conversion rate increase

  • 16% data growth over 6 months

  • 12% average click-through rate

  • £0.30 decrease in cost-per-send

WhatCar? - Email marketing

  • 16% email conversion increase

  • 18% average click-through rate

  • <1% unsubscribe rate decrease

  • 3 minute increase in page dwell time

CBRE - corporate  identity

Working with existing guidelines from CBRE's American office, corporate guidelines were created to make the brand appropriate for a UK audience. This included a new colour palette, in-situ imagery + bold statements to achieve a powerful finish.